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1.1. Is there a long term vision (around 5-10 years) that is translated into a series of phased, tangible and measurable aims and objectives that make clear how and when the vision will be achieved?

1.1.1

• Could the governing body and your staff give a summary of what you are trying to achieve and why?

• Could both the governing body and staff describe the purpose of the BP?

1.1.2

• Is it easy for an ‘outsider’ to understand your aims and objectives e.g.

o Does it clearly explain what you are trying to achieve?

o Have the outcomes that are wanted from the overarching vision been articulated/defined?

o Are there clear comprehensive service standards as part of this and has a baseline been set against which progress can be measured?

o Is the vision capable of being measured – i.e. how would anyone know you had made a difference?

o If you are increasing rents above inflation can you demonstrate a link to an improved service or stock condition?

• What impressions would an outsider including external stakeholders, the media, funders, key professionals in/around the sector have about your organisation after reading your BP and how do these compare to what you want to get across?

• Does the BP suggest for example that the RSL has or is:

o Full of confidence and conviction;

o Worried or beset by threats; or

o In the process of defining a role

• See also references 2.1.1 and 5.1.1

• Does your vision clearly show that you are committed to continuous improvement and is it based on the views of local communities, customers etc?

o Does it read like a generic business plan?

• Are your ambitions stretching and challenging and will they make a real difference for local people/the community/communities in which you operate?

o Are most (if not all) clearly particular/specific to your situation?

• Are your ambitions clearly reflecting the scale of the issues and opportunities in the areas in which you operate and are they based on a mature and accurate assessment of your current performance position, financial position, ability to secure funding and capacity to improve?

• See also references 1.3.1 and Section 2 for more detail.